College Knowledge: What You Don’t Know Could Cost You — Call or Schedule a Free Planning Call Today
Is College Worth the Cost? Understanding ROI Before You Choose a School
A degree is supposed to be an investment in your future—but not all degrees are created equal. Learn how to evaluate the return on investment (ROI) of a college education before you commit to the wrong school at the wrong price.
Should You Choose a College Based on Rankings?
College rankings may seem helpful, but they rarely reflect what truly matters to students and families. Learn why choosing a school based on rankings can cost you more—and what to consider instead.
The Truth About Sticker Price vs. Net Price in College
Most families focus on a college’s sticker price—but that’s rarely what you’ll actually pay. Understanding the net price can help you uncover hidden savings and avoid costly mistakes.
Understanding Merit Aid: What It Is and How to Qualify
Merit aid isn’t just for valedictorians. Learn how colleges award it, who qualifies, and how your student can increase their chances of getting free money—regardless of financial need.
The Truth About “Sticker Price” vs. What You’ll Actually Pay
College sticker prices are misleading—and often irrelevant. Learn how the real cost of college is determined and why focusing on net price can save your family thousands.
When to Start Planning for College—and Why Sooner Is Always Better
The earlier you begin the college planning process, the more options—and aid—you unlock. Learn when and how to start preparing to avoid costly last-minute mistakes.
What You Don’t Know About Merit Aid Could Cost You Thousands
Many families assume merit aid is only for valedictorians or athletes—but that’s far from the truth. Learn how to position your student for thousands in potential scholarships that don’t rely on financial need.
How to Appeal a College Financial Aid Offer—and Why Most Families Don’t
Did you know you can ask colleges for more aid—even after the award is sent? Learn how the appeal process works and when it makes sense to use it.
How to Build a Smart College List That Maximizes Aid and Opportunity
A well-balanced college list isn’t just about getting accepted—it’s about finding the right academic, social, and financial fit. Learn how to build yours the right way.
What Colleges Look For in Admissions—and Why It Impacts Financial Aid
College admissions and financial aid go hand in hand. Learn how your student’s application affects both acceptance and the aid they receive.
How to Use Net Price Calculators—And Why Most Families Don’t
Net price calculators can reveal what you’ll actually pay for college—but few families use them. Learn how they work and how to use them to your advantage.
Understanding the CSS Profile—And Why Some Families Pay More Than They Should
The CSS Profile digs deeper than the FAFSA—and often results in different aid awards. Learn how it works, what to expect, and how to avoid costly surprises.
How Merit Aid Really Works—And Why Some Students Get More Than Others
Merit scholarships can save families thousands—but they’re not awarded equally. Learn what colleges look for and how your student can qualify for more.
How to Compare Colleges by Cost—Not Just Reputation
Families often rely on rankings and brand names to compare colleges. But the real difference is in what you’ll actually pay. Learn how to compare schools the smart way.
How to Fill Out the FAFSA Correctly—And Why It Matters More Than You Think
A single mistake on the FAFSA can cost your family thousands in financial aid. Learn the most common errors—and how to complete it the right way.
What Is the Net Price of College—and Why It’s All That Matters
The sticker price is just a number. The real cost of college is the net price—what you actually pay after aid. Learn why understanding this number changes everything.
Why Most Families Overpay for College—And How to Avoid It
Many families spend tens of thousands more than necessary on college. Learn why overpaying is so common—and what steps you can take to prevent it.
The Two Prices for College: Which One Will You Pay?
There’s the sticker price—and then there’s what informed families actually pay. Learn the difference between being an informed vs. uninformed buyer of college.
The Hidden Cost of College Rankings—and What You Should Look at Instead
College rankings can be misleading—and expensive. Discover why families should focus on value, not prestige, when choosing where to apply.
