It’s not about how much you’ve saved — it’s about which colleges will pay your student to attend.
We’ll help you find them.
Helping families save an average of $84,000 on college by combining expert admissions guidance, financial aid strategies, and smart payment planning.
As a forward thinking, family-owned business since 1980, we’ve helped over 30,000 families save an average of $84,000 on their children’s college education—using a one-of-a-kind strategy you won’t find anywhere else.
By The Numbers:
Average we save families on the cost of a 4YR degree
Students helped
Financial Aid awarded
National Avg time to graduate
National Avg Graduation Rate
Our Graduation Rate
Why Partner with Diversified College Planning?
With the cost of a four-year undergraduate degree now ranging from $100,000 to $380,000, families need more than just a savings plan or test prep—they need a smarter, more comprehensive strategy. While some organizations focus on academic readiness and others on financial planning, very few bridge the gap between getting into college and being able to afford it.
That’s where we come in.
Our holistic, start-to-finish process guides families through every step—from identifying the right-fit schools and navigating admissions to maximizing financial aid and creating a personalized plan to pay for college without going broke! On average, our approach saves families over $84,000 on a four-year education. Consider coming to one of our in person events (or even a virtual event), to learn more!
College funding and traditional financial planning are often treated as the same thing—but they are very different disciplines.
A strong retirement plan does not automatically mean a family is prepared for college costs. In fact, many families discover too late that the way their money is saved can actually reduce financial aid eligibility or limit scholarship opportunities. Most financial advisors are trained to focus on retirement planning and investment management. The college admissions and financial aid system is a separate and highly specialized area that many advisors do not fully understand.
For example:
Do they know what the Student Aid Index (SAI) is and how it affects your financial aid eligibility?
More importantly, do they know legal strategies that can help lower your SAI?
Do they understand how assets and income are treated on FAFSA, CSS Profile, and institutional financial aid forms?
With more than 4,000 universities in the United States, do they know what counts against you—and what does not—within each school’s financial aid formulas?
Have they created a strategy that allows you to pay for college while also protecting certain assets from financial aid calculations when legally possible?
Most advisors simply have not been trained in these areas because college planning requires a completely different skill set.
Beyond understanding the forms themselves, families must also navigate:
FAFSA and CSS Profile filing strategies
Institutional financial aid forms required by many private colleges
Understanding whether a college primarily awards need-based aid, merit-based aid, or both
Financial aid appeals and reconsideration requests
Leveraging competing financial aid offers from multiple schools
Structuring assets in ways that protect aid eligibility when possible
The challenge is that this process changes frequently, and each college may apply its own methodology when awarding institutional aid.
That is why specialized college planning matters.
At the end of the day, getting accepted to a college is only half the equation. The real goal is ensuring that the school your student attends is both the right academic fit and financially sustainable for your family.
Because the truth is simple:
It’s not just about getting in—it’s about making it work, both academically and financially.
Local Highschool Partners
Strategies
By understanding the enrollment management strategies used by colleges and universities, we’re able to create a customized plan for every family we serve. This insight allows us to guide families in making the smartest decisions—maximizing opportunities and minimizing costs.
- We help students identify and apply to colleges where they’ll thrive—socially, academically, and financially. Our focus is on finding schools that offer the greatest scholarship and grant opportunities, while ensuring students graduate on time
- We help parents develop a smart, personalized plan to pay for college, prioritizing strategies that maximize gift aid.
With decades of experience in financial aid analysis, asset positioning, and navigating financial aid forms and expected family contributions, we guide families toward the best possible outcomes. We also offer free workshops to educate families on the modern college planning process—and how to save tens of thousands of dollars in the process.
Guarantee
We believe in our process so strongly that we guarantee it: if we can’t help your family save at least three times your investment, we’ll refund your money—no questions asked.
Helping Families Overcome Common Dilemmas.
1
I don’t have enough money for college
2
I can only afford an in-state school
3
I don’t want massive debt after college
4
I don’t understand the admissions process
5
I don’t understand the FAFSA/aid process
6
Short-sighted planning (I planned for 4 years, it’s going to be 6)
