Why Most Families Overpay for College—And How to Avoid It
Paying for college is one of the biggest financial decisions most families will ever make—yet the majority go into it blind. Without a plan or the right guidance, families often make emotional decisions, trust misleading tools, and miss critical opportunities for aid. The result? They pay far more than they should.
At Diversified College Planning, we help families take a smarter approach—reducing their out-of-pocket costs while preserving long-term financial stability.

How Smart Planning Can Save You Thousands on College Costs
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They choose schools based on emotion.
Big names, sports teams, or legacy ties often drive decisions—not actual affordability or fit. -
They rely on the sticker price or net price calculators.
These calculators are often inaccurate or incomplete, leading families to assume a higher cost than necessary—or a lower one that never materializes. -
They wait too long to plan.
Many wait until senior year to think about aid, but real savings come from planning during sophomore or junior year—or earlier. -
They don’t understand how aid is awarded.
Schools give aid based on both need and merit—but if you don’t position your finances correctly, you could miss out on both. -
They never appeal financial aid offers.
Most families don’t realize you can negotiate with colleges—and that appealing an award can lead to thousands in additional aid.
What Smart Families Do Differently
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Start early and plan strategically
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Focus on value—not brand
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Apply to schools known for generous aid
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Position finances with the aid formula in mind
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Use expert support to navigate forms, deadlines, and appeals
The Cost of Inaction
Families who don’t take action typically pay $20,000–$80,000 more over four years than those who plan carefully. That’s money that could have gone toward retirement, debt reduction, or future financial freedom.
Let’s Help You Avoid the Mistakes
If you’re heading into the college process, don’t do it alone. With guidance from Diversified College Planning, you can make decisions with confidence—and avoid becoming one of the families that overpays without even realizing it.
📞 Let’s reduce your college costs before it’s too late.
Website: https://diversifiedcollegeplanning.com/contact-us/
Phone: 770-662-8510
📅 Schedule with Jarad