What High-Income Families Don’t Know About Financial Aid
Many families assume that earning a higher income disqualifies them from all types of financial aid. But the truth is, there’s more to financial aid than just need-based funding. High-income families often leave thousands of dollars on the table simply because they don’t understand how the system works—or how to leverage strategies that are still available to them.

Understanding the Misconception
Families earning $150,000, $200,000, or more often hear, “You won’t get aid.” But financial aid isn’t one-size-fits-all. Many schools award institutional aid—often in the form of merit scholarships—to attract top-performing or well-rounded students, regardless of family income.
Merit Aid: The Key Advantage
Merit-based aid is awarded based on a student’s achievements, not a parent’s income. By focusing on schools that are generous with merit aid, high-income families can significantly lower their out-of-pocket costs. This requires knowing which colleges award aid most generously and how to position your student in the application process.
Tax-Advantaged Planning Opportunities
There are also planning strategies, including repositioning assets or leveraging certain savings tools, that can help reduce the amount colleges expect you to pay. Done early, these moves can make a meaningful difference.
Why High-Income Families Need a Strategy Too
Failing to plan is still a plan—it’s just an expensive one. The earlier families understand how the system works, the more opportunities they have to preserve wealth and avoid overpaying for education.
Contact Us Today:
Want to learn how your high-income family can still qualify for meaningful college aid?
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