The Truth About Sticker Price vs. Net Price in College
Most families focus on a college’s sticker price—but that’s rarely what you’ll actually pay. Understanding the net price can help you uncover hidden savings and avoid costly mistakes.
financial aid strategy
When to Start Planning for College—and Why Sooner Is Always Better
The earlier you begin the college planning process, the more options—and aid—you unlock. Learn when and how to start preparing to avoid costly last-minute mistakes.
How Merit Aid Really Works—And Why Some Students Get More Than Others
Merit scholarships can save families thousands—but they’re not awarded equally. Learn what colleges look for and how your student can qualify for more.
How to Compare Colleges by Cost—Not Just Reputation
Families often rely on rankings and brand names to compare colleges. But the real difference is in what you’ll actually pay. Learn how to compare schools the smart way.
What Is the Net Price of College—and Why It’s All That Matters
The sticker price is just a number. The real cost of college is the net price—what you actually pay after aid. Learn why understanding this number changes everything.
The Hidden Cost of College Rankings—and What You Should Look at Instead
College rankings can be misleading—and expensive. Discover why families should focus on value, not prestige, when choosing where to apply.
