What Colleges Look For in Admissions—and Why It Impacts Financial Aid
Many families think of college admissions and financial aid as two separate processes—but they’re more connected than you might think. In reality, how your student presents themselves in their application can influence not only whether they get accepted, but also how much money they’re offered.
At Diversified College Planning, we help families understand the intersection between admissions and aid—so your student is positioned for success on both fronts.
The Role of “Institutional Priorities”
Every college has goals they’re trying to meet each admissions cycle. These could include:
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Increasing geographic diversity
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Attracting more students into underrepresented majors
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Boosting average GPA or test scores
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Strengthening extracurricular profiles
If your student aligns with these priorities, they’re often more likely to receive larger merit scholarships or institutional grants—even if they don’t qualify for need-based aid.
Admissions Strength = Financial Leverage
The stronger your student’s academic and personal profile, the more leverage you have—especially at schools that offer merit-based aid. Colleges often use scholarships to entice students who would raise the school’s profile.
Key factors that influence admissions (and aid):
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GPA and class rigor
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SAT/ACT scores (if submitted)
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Essays and recommendations
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Activities, leadership, and community involvement
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Demonstrated interest (Did you visit? Attend webinars?)
Submitting a strong application isn’t just about getting in—it’s about getting in with the best offer.
Strategy Is Key
That’s why we help families:
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Identify colleges where their student stands out
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Understand how each school evaluates applications
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Craft essays and activities that align with institutional goals
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Apply early when appropriate to maximize aid opportunities
The goal? To position your student as a top candidate—and unlock the maximum financial benefit possible.
📞 Need help making your student stand out—and securing the best offer?
Website: https://diversifiedcollegeplanning.com/contact-us/
Phone: 770-662-8510
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