The answer lies in something most families overlook: Return on Investment (ROI). While college is often viewed as a necessary expense, it should be seen as an investment—one that should deliver real value over time. That means looking beyond prestige and understanding how the cost of a degree compares to the income your student is likely to earn after graduation.

For example, a degree in engineering from a public university with strong job placement and low tuition may yield a far better ROI than a private liberal arts college with high costs and lower career placement support. Yet thousands of families make choices based on emotional factors or rankings alone—ignoring the numbers that actually matter.

To evaluate ROI, start by comparing the net price (not sticker price) of attendance across schools, then weigh it against the average starting salaries of graduates in your student’s chosen major. Some colleges offer detailed career outcome reports—use them. And remember, just because a school costs more doesn’t mean it offers more.

At Diversified College Planning, we help families make smarter choices—not just about where to apply, but why. By analyzing aid packages, career outcomes, and overall value, we help you avoid the trap of overpaying for a degree that won’t pay you back.

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Want help choosing colleges that deliver real value after graduation?

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