What Is Merit Aid?

Merit aid is financial assistance awarded by colleges based on a student’s achievements—not their family’s income. It can be based on:

• GPA and academic rigor

• SAT/ACT scores

• Leadership roles

• Volunteer work

• Artistic or athletic accomplishments

• Other non-need-based achievements

Some merit aid is automatic based on your student’s application. Other awards require a separate application, portfolio, or interview.

Why Merit Aid Matters

The cost of college can vary dramatically based on how much merit aid your student receives. At some colleges, merit scholarships can reduce tuition by $10,000–$30,000 or more per year—regardless of your income.

And unlike need-based aid, merit aid typically doesn’t decrease if your financial situation improves.

How to Increase Merit Aid Opportunities

At Diversified College Planning, we help families build strong strategies to improve their merit aid potential. That includes:

• Creating a college list that includes schools known for generous merit aid

• Making sure applications highlight achievements and strengths

• Timing the FAFSA and applications strategically

• Understanding how test-optional policies affect scholarships

• Helping students prepare compelling essays and materials

We also show families how to appeal merit aid awards—something most never realize is possible.

Bottom Line

Merit aid can be a game-changer for college affordability. Even students who aren’t top of their class can receive thousands in awards—if they know where to look and how to apply.

Contact Us Today:
Let’s create a strategy to maximize your student’s merit aid.

📞 Call us at 770-662-8510
📅 Schedule your free call: Book with Jarad
Visit our Contact Page: https://diversifiedcollegeplanning.com/contact-us/