The Truth About Sticker Price vs. Net Price in College
Most families focus on a college’s sticker price—but that’s rarely what you’ll actually pay. Understanding the net price can help you uncover hidden savings and avoid costly mistakes.
Mike Dusombre
Posts by Mike Dusombre:
The Truth About “Sticker Price” vs. What You’ll Actually Pay
College sticker prices are misleading—and often irrelevant. Learn how the real cost of college is determined and why focusing on net price can save your family thousands.
What You Don’t Know About Merit Aid Could Cost You Thousands
Many families assume merit aid is only for valedictorians or athletes—but that’s far from the truth. Learn how to position your student for thousands in potential scholarships that don’t rely on financial need.
How to Build a Smart College List That Maximizes Aid and Opportunity
A well-balanced college list isn’t just about getting accepted—it’s about finding the right academic, social, and financial fit. Learn how to build yours the right way.
What Colleges Look For in Admissions—and Why It Impacts Financial Aid
College admissions and financial aid go hand in hand. Learn how your student’s application affects both acceptance and the aid they receive.
How to Use Net Price Calculators—And Why Most Families Don’t
Net price calculators can reveal what you’ll actually pay for college—but few families use them. Learn how they work and how to use them to your advantage.
What Is the Net Price of College—and Why It’s All That Matters
The sticker price is just a number. The real cost of college is the net price—what you actually pay after aid. Learn why understanding this number changes everything.
The Two Prices for College: Which One Will You Pay?
There’s the sticker price—and then there’s what informed families actually pay. Learn the difference between being an informed vs. uninformed buyer of college.
